Older iPhone Users are Upgrading to the New iPhone SE, Data Suggests

Posted by on Jul twenty, 2022 in iPhone SE, News

The latest information from Consumer Intelligence Enquiry Partners (CIRP) shows that the iPhone 11 lineup accounted for 65% of the iPhone sales in the US for the quarter ending June 2022. The new iPhone SE besides did fairly well and accounted for 19% of the total sales in the region.

The iPhone SE's performance is impressive considering that it went on sale on April 24, 2022. About consumers who brought an iPhone SE upgraded to information technology from a relatively older iPhone itself. This shows that Apple's strategy of launching a refreshed iPhone SE in 2022 with updated internals and an attractive toll point has worked in tempting older iPhone users to upgrade to it. The data points to over 73% customers who purchased an iPhone SE were upgrading from an iPhone that was over four years old, with customers on iPhone 5,6, and 7 upgrading to it.

The iPhone 11 lineup fabricated up for ii-thirds of the total iPhone sales in the United States in Q2 2022.

"The Fall 2022 iPhone 11 and 11 Pro models remain the most popular, combining for around two-thirds of sales" said Josh Lowitz, CIRP Partner and Co-Founder. "Comparing again are tricky, with the launch of iPhone SE at the end of Apr 2022. A year ago, iPhone XR took almost half of sales in the quarter. This year, sales were divided amongst more diverse models, with fifty-fifty the lowest-priced and ultimately retired iPhone 8 and eight Plus having eight% of sales. At the end of this past quarter, Apple tree has a simpler lineup than in the past, with merely the XR, xi, xi Pro, 11 Pro Max, and new SE. Within that lineup, iPhone SE accounted for a decent share at nineteen%, even though information technology was available for only a portion of the quarter. At $399 for the base of operations model, SE comes is priced well below the twelvemonth-erstwhile XR, and very successfully replaces the almost threeyear-old iPhone viii models at the entry price point."

The results are based on CIRP surveying 500 Apple customers in the The states who purchased an Apple production in Q2 2022.

[Via CIRP]